Grow Your L&D Brand Like a Product Marketer

What does it mean to be an evangelist for training? Get inspired about learning with Zach Napolitano, Product Marketing Director at Splash (SplashThat.com).

Take aways

• ​Treat your learners like a customer: Commit to creating compelling content that's worth their time.  Satisfied customers will evangelize your services!
• Be data driven: Measure your efforts, don't be afraid of the results. Welcome feedback from learners and stakeholders.  
• Market your services: Your learning product should always be in motion and evolving. Market your LMS, content, programs, etc. Go on a roadshow!
• Training isn't always the answer:  Overly complex products and customer confusion with a product may not be a training issue. It might be a product problem.

​​Check us out on istrainingtheanswer.com, Spotify, or wherever you listen to your podcasts.

DonorsChoose
As part of my own personal development I'm donating one dollar for every filler word I speak in an episode. I tried this out with my last public speaking event and ended up closing one DonorsChoose project and supporting another work towards completion.

This episode helped to complete Calculate to Educate, a project by Mrs. Smith.

"Most of my students have learning disabilities, and are reading below grade level. For this reason they are in inclusion classes that are co-taught by both the regular education teacher and myself, the learning support teacher. We are allotted 3 enrichment class periods a week to work on the skills that they need extra work with."